The Implementation of Augmented Reality Technology Through Trans-Media Strategies in Interactive Art Creation

Abstract

In the contemporary art era, artworks are no longer constrained by media limitations. Technological
advancements have become tools that enhance artistic expression. Experiments combining traditional art and
technology are employed to capture the attention of modern audiences. This artwork employs a practice-based
research method using a transmedia approach. Data collection is conducted through observation and
literature review. The results of this artistic creation offer two distinct forms and experiences. The first is a
two-dimensional painting that is representational, deformative, and symbolic, created using acrylic on canvas.
The second is an interactive experience where the painting is combined with augmented reality (AR)
technology, accessible via an Instagram filter. This artwork demonstrates that technological progress is not a
threat to the art world; rather, it presents an opportunity. Therefore, it is crucial to respond to technological
advancements with creativity, contributing to the evolution of art.