The Use of Plastic Materials in Alexander Mcqueen's Fashion Work: An Analysis of Innovation and Its Influence on The Fashion Industry

Abstract

This research aims to analyse the use of plastic materials in Alexander McQueen's fashion work, with a
particular focus on how these innovative materials affect the aesthetics and overall concept of his designs.
Through a qualitative approach, this research examines key collections such as ‘Plato's Atlantis’
(Spring/Summer 2010) and ‘What a Merry-Go-Round’ (Autumn/Winter 2001), which are known for their
extensive use of plastic and synthetic materials.The main objective of this research is to understand the
aesthetic and conceptual impact of the use of plastic in McQueen's work, as well as how this reflects the
application to technology and the future of fashion.MethodologyThis research utilises case study methods,
visual analysis, and literature review. Data sources include documentation of McQueen's collections,
interviews with fashion experts, and analysis of relevant academic literature.The results show that McQueen's
use of plastic is not only technically innovative, but also serves to reinforce conceptual themes such as
transformation, evolution, and critique of consumerism. In the ‘Plato's Atlantis’ collection, for example,
plastic is used to create textures and shapes that depict underwater life and future human evolution. While in
‘What a Merry-Go-Round’, plastic and other synthetic materials are used to create dramatic and sculptural
visual effects. Conclusion The use of plastic materials in Alexander McQueen's work successfully redefines
the boundaries of fashion and art. Through this material, McQueen not only creates innovative and
aesthetically pleasing designs, but also conveys a strong message about the relationship between man,
technology and nature. This research confirms that non-traditional materials such as plastic have an
important place in the fashion industry, especially in the context of experimental and conceptual design.