Visual Storytelling Video Explainer Bea Cukai Sebagai Media Penyampai Program Kebijakan kepada Investor
Keywords:video explainer, customs and excise, visual storytelling, motion graphic
The Directorate General of Customs and Excise is a government institution that serves the community concerning customs and excise. Investors often confuse and hesitant to make an investment decision in Indonesia due to various factors. Therefore, the Directorate of Customs and Excise need a method that is simple, clear and interesting to deliver information, such as for investment procedures aimed for investors and government officials. Video Explainer is an animation product in a form of short duration video format, intended to describe a product and helping it to be understood easily. This type of video is an audio-visual media is meant to be educative and informative, which broadly explaining a product or idea offered by a company or an institution. The Directorate of Customs and Excise have also been using Video explainer method, which is designed by Amphibi Studio. It is because this media of an audio-visual that was created in such a way by combining the elements of images and sounds. The purpose of this paper is to give an explanation about visual storytelling used for the video in the study. Furthermore, this study will also be discussing the visual experiment method used by Amphibi studio, in order deliver the information intended more clearly and uniquely, which is in contrast with similar videos that already existed. In its relationship with Industry 4.0, this video is a design in a form of audio-visual that can be easily accessible over the internet due to its short duration. Investors and government officials would be able to access the information concerning customs and excise faster for things such as leniency in investment procedure and customs and excise policies that are available by The Directorate of Customs and Excise.
Caputo, Tony. Visual Storytelling: The Art and Technique. Watson-Guptill Publications. 2003.
Creeber, Glen dan Martin, Royston. Digital Cultures. London: The McGraw-Hills company. 2009.
Danesi, Marcel. Semiotika Media. Yogyakarta: Jalasutra. 2010.
Fachrudin, Andi. Dasar-Dasar Produksi Televisi: Produksi Berita, Feature, Laporan Investigasi, Dokumenter, dan Teknik Editing. Jakarta: Prenadamedia Group. 2012.
Miller, Carolyn H. Digital Storytelling. UK: Focal Press. 2004.