Shifting of Visual Communication Design Criticism in Digital Medium Interaction

Abstract

This preliminary research aimed to initiate the process of identifying the shifting of Indonesian Visual
Communication Design (VCD) Criticism. By identifying the shifting through observation and literature review
that becomes a reference in VCD Criticism education, this research objective is to comprehend the shifting
and the problems in the development of VCD Criticism. Shifting in VCD Criticism related to the shifting
dominantly to digital design medium, public conceptions about the medium, the affordability access of
production tools, the behaviour of the designers and the users as the ecosystem changed, the variety of
criticism terminology itself, efforts of pushing the design field into cross-discipline with other disciplines,
tastes, to the negative myths about criticism itself. The dominant authorities within VCD Criticism showed
how the shifts and the stagnancies through the digital medium, then how they affect VCD criticism practice.
VCD Criticism is still needed and is still carried out but is often not recorded as co-learning to create novelty
value in design, but still discussed as daily interaction in the digital medium.