Youtube Thumbnail Design Style in The Bondowoso Youtuber Village Community To Attract Audience Attention

Abstract

This research aims to investigate the influence of YouTube thumbnail design style on viewers' decision to watch
a video, with a case study focusing on the Kampung Youtuber Bondowoso community. The research method
used descriptive qualitative data collected through in-depth interviews with content creators and content
analysis on the "Ikhtiar Langit" YouTube channel. The findings show that the use of design elements, such as
high color contrast, engaging text, and variations in wording between titles and thumbnails, significantly
increase the visual appeal and click-through rate (CTR) of videos. The results also emphasize the importance
of vital visual elements and relevance between thumbnails and video content to increase audience satisfaction
and engagement. Thumbnails that feature the expression of positive emotions in the text and the use of bright
colors tend to get a better response from viewers, increasing the number of impressions. This study provides
practical insights for content creators in Kampung Youtuber Bondowoso and similar communities on best
practices in thumbnail design, which can be used to improve video performance on YouTube.