Kajian Sosial Desain Tentang Mural Pada Flyover dan Underpass di Kota Bandar Lampung dalam Memperkuat Branding Tempat

Abstract

City of Bandar Lampung has eleven flyovers and one underpass located across the city to reduce traffic congestion. The concrete beam and pillar structures have been transformed into public visual spaces through the application of large scale mural artworks that cover most of its visible surface. The murals are particularly significant because they were commissioned by the city government from local artist communities, reflecting an effort to integrate public arts into urban architectures. This initiative directly impacts Bandar Lampung's city branding, particularly at the areas surrounding the flyovers and underpasses. This study examines the design characteristics of these murals by focusing on their themes and visual concepts. A qualitative method with Thomas Munro's Aesthetics Morphology framework was used to analyze its visual impact. The finding from field observations reveal that the murals were not originally intended to serve as Bandar Lampung's city branding. However, over time, the decorated flyovers and underpass have become temporal landmarks and icons that strengthen the visual identity and public image of Bandar Lampung.