Digital Imaging Crafting Of Nokia Handphone Print Ad In 2009

  • Saut Irianto Manik Institut Kesenian Jakarta
Keywords: advertising, digital imaging, manipulation, new reality

Abstract

The industry of advertising in Indonesia is vastly developing, which can be seen from the creativity that is supported by the digital technology that has entered the area of visualization. Digital technology has brought a new discourse in the matter of producing visual advertising. The production of advertising has had a significant change in terms of execution. The advancement of manipulation becomes a strong element that is calculated in the visual execution process of a print ad design nowadays. The expertise in this area becomes an important position in the work process that has to be maximized by every advertising agency, and of course the involved practitioners. This research is done through the method of direct observation by analyzing a sample ad, the ad of Nokia phone. It finds that the visual of ad can build a manipulated new reality from the mind of a digital imaging designer to the mind of a reader (target audience) of the print ad. The manipulation of digital imaging requires a concept of art direction, because the power of visual that is produced by the advancement of digital imaging can change society’s thinking pattern towards the messages in the print ad and it influences the mind and desire of the consumers to buy the product. Therefore, a digital imaging designer has to train their sense of art direction.

Downloads

Download data is not yet available.

Author Biography

Saut Irianto Manik , Institut Kesenian Jakarta

Fakultas Seni Rupa

References

Awards Group, International, New York Festivals, Midas Awards-The Global Awards-Ame Awards, New York: International Awards Group, LLC., 2007.

Barnard, Malcom, Art, Design And Visual Culture, An Introduction, London: Macmillan Press Ltd, 1998.

Hakim, Budiman, Lanturan Tapi Relevan, Dasar-Dasar Kreatif Periklanan, Yogyakarta: Galangpress, 2006.

Kress, Gunther And Van Leeuwen, Theo, Reading Images, The Grammar Of Visual Design, New York: Routledge, 1996.

Lister, Martin, The Photographic Image In Digital Culture, London: Routledge, 1985.

Lipkin,Jonathan, Photograhy Reborn, Image Making In The Digital Era, New York: Harry N. Abrams, Inc., 2005.

Lacey, Joel, The Complete Guide To Digital Imaging, New York: Watson-Guptill Publications, 2001.

Mono, Branding, From Brief To Finished Solution, Singapore: Page One Publishing Private Limited, 2005.

Masri, Andry, Strategi Visual, Bermain Dengan Formalistik Dan Semiotik Untuk Menghasilkan Kualitas Visual Dalam Desain, Yogyakarta: Jalasutra, 2010.

Malamed, Connie, Visual Language For Designers, Principles For Creating Graphic That People Understand, USA: Rockport Publisher, 2009.

Ogilvy, David, Ogilvy On Advertising, New York: Random House, 1985.

Pricken, Mario, Visual Creativity, Inspirational Ideas For Advertising, Animation, And Digital Design, London: Thames And London, 2004.

Pricken, Mario, Creative Advertising, Ideas And Techniques From The World’s Best Campaigns, And Digital Design, London: Thames And London, 2002.

Triggs, Teal, Communicating Design, Essay In Visual Communication, Manchester: B.T. Batsford Ltd, 1995.

Rose, Gillian, Visual Methodologies, An Introduction To The Interpretation Of Visual Materials, London: Sage Publications, 2001.

Van Leeuwen, Theo and Jewitt, Carey, Handbook Of Visual Analysis, London: Sage Publications, 1998.

Worobiec, Tony And Spence, Ray, Digital Photo Artist, Creative Techniques And Ideas For Digital Image-Making, Singapore: Page One Publishing Private Limited, 2005.
Published
2019-01-17
How to Cite
Manik , S. I. (2019). Digital Imaging Crafting Of Nokia Handphone Print Ad In 2009. Proceeding of International Conference on Visual Culture and Urban Life, 371-380. Retrieved from https://proceeding.senirupaikj.ac.id/index.php/xvicture/article/view/29