SHARING CULTURAL KNOWLEDGE THROUGH AUGMENTED REALITY GRAFFITI (Case Study of AR Graffiti workshop from WERC Collective Netherlands to DKV FSRD IKJ students)

Abstract

According to Marshall T. Poe, we are currently entering an era that is “beyond culture”. In the future, identity will no longer be closely related to historical (national) culture, but to a mixture of historical cultures and new, diverse cultures. Transcultural communication affects us when confronted with media products such as on television, in cinema and in meetings in exhibition galleries transcending different cultural boundaries. This can be seen when a number of students specializing in multimedia, DKV study program, FSRD IKJ presented the results of an augmented reality (AR) graffiti installation workshop mentored by a collective WERC artist from the Netherlands. From these activities, transcultural communication was established through interactive wall media. Knowledge transfer occurs between individuals or groups who have different cultures or nation states, the concept of transcultural communication involves a communication process that goes beyond individual culture. From the workshop activities, the WERC collective artists provided knowledge transfer related to software technology, from groups of students specializing in multimedia presented interactive illustrations that introduced artwork and design related to the potential and richness of Indonesian culture. So that transcultural collaboration occurs through interactive wall media.