BETWEEN LOCAL WISDOM AND POST-MODERN PHENOMENON: UTILIZATION OF ARCHIPELAGO WASTE SPICES IN THE FASHION INDUSTRY

Abstract

Archipelago Spice is one of the local wisdoms owned by the Indonesian people. Weaving tradition has become one of the hereditary traditions of several indigenous peoples in Indonesia, woven fabrics using natural fibers from spice waste are an innovation in responding to the challenges of the ever-changing fashion industry in today’s postmodern era, which can continue to adapt to space and time. In the current postmodern era, the beauty of woven fabrics and the choice of colors are starting to be noticed nationally and internationally. Indonesia, which is rich in spice plants, which are also local wisdom, has an important role in advancing the fashion industry. By utilizing spice waste in fashion products, we are participating in preserving the nation’s culture. The current problem is how traditional woven fabrics can adapt to the changing challenges of the fashion industry in the postmodern era. The type of research used by the author is a qualitative-analytical research method using library research which is deductive in nature with an analytical descriptive nature. Data collection techniques are carried out through field studies, literature studies, documents, and interviews either primary or secondary. The theory and perspective that the author uses is constructivism with the level of international system analysis. National identity is an important factor in the branding process of a country. The national identity of Indonesia comes from local wisdom and national ideology. Woven fabrics using Indonesian spices are the identity of the people and rare fabrics are used as the cultural identity of the people, so they need to be preserved by the current generation so that in the development of postmodern culture, the existence of woven fabrics continues to be maintained to strengthen local culture. From a cultural perspective, the value of local wisdom is cultural enrichment that results from human hands that have creativity, taste, and intention. Local wisdom has characteristics and functions including 1) the identity of an area, 2) as a unifying community, 3) a cultural heritage that is accepted and applied, 4) the cultural wealth of a community, 5) a mindset and character in social interaction with prioritizing the public interest, 6) as a glue of togetherness in maintaining the preservation of identity from outside threats and influences in the transcultural era.