THE CULTURAL DIVERSITY IN FASHION IN GLOBALISATION ERA
Keywords:Global, local, Identity
Cultural diversity continues to grow as a result of plurality and a dynamic global situation, so that cultural differences cannot be avoided. This allows the formation of a cultural recognition outside the community and the wider environment, resulting in acculturation and enculturation. This is also understandable when interpreting Wastra Nusantara not only as a cloth covering the body, but also as a diverse cultural heritage. When local and international designers utilise wastra fabric into a design, it will produce extraordinary value in wastra. Departing from this, wastra then became public consumption, especially for urbanites in building their identity. This research examines fashion works with wastra, which is a hybridity between elements in traditional textiles and elements in the culture or lifestyle of urbanites in order to build a new identity that is the result of fusion. This research uses a qualitative method using literature data. The primary data objects in this research are various examples of wastra clothing to be analysed by content analysis. The content analysis is using Homi Bhabha’s post colonialism, which is a part of the deconstructive postmodern text interpretation method. Through this paper, it is expected to enrich the development of fashion products with Indonesian cultural nuances that will increase the expected marketability of the community, so that they can increasingly realise that there are still regional motifs and patterns that are still unexplored and sustainable.