APPLICATION OF ANTI-SYNTAX AESTHETICS IN CHARACTER’S VISUAL STYLE AT TODAY’S ANIMATED CARTOON FILMS

Abstract

Aesthetics is a basic guide in appreciating and assessing the beauty of artwork. In the animation world, the basic aesthetics is commonly used correlation and maintaining syntax in visual style from characters. The purpose of this research is to make a new contribution to aesthetic science, which combines visual styles of mixed characters that are still accepted by audiences. Until now, anti-syntax aesthetics have never been researched in animated cartoon field, for that purpose the authors conducted research based on 3 animated films from different production studios; Toy Story (Pixar), The Amazing World of Gumball (Cartoon Network), and SpongeBob Square Pants (Nickelodeon). This research uses a qualitative method, which will compare three main characters that have an anti-syntax visual style using three aesthetics scientific approaches. Visual style data will be taken from three characters of each of the animated cartoon films, after that we will do a literature study, and analyse each character’s visual style with aesthetic science, and finally the results will be based on a morphological matrix. The conclusion of this research will give birth to a new theory in anti-syntax aesthetic science, especially in the visual style of animated cartoon film characters.